August 23, 2023
notice
(Head office: Utsunomiya-shi, Tochigi, Japan; Chairman and President: Mitsuo Fujio; hereinafter "GENKI"), a subsidiary of GENKI SUSHI Corporation (Head office: Utsunomiya-shi, Tochigi, Japan; Chairman and President: ; hereinafter "GENKI"), which operates a chain of sushi restaurants, concluded a business alliance (franchise agreement) with MENSHO Corporation (Head office: Shinjuku-ku, Tokyo; Representative Director: Tomoji Shono; hereinafter "MENSHO") on Wednesday, July 12, 2010, for the Hawaii, USA (headquartered in Shinjuku-ku, Tokyo; Tomoji Shono, President; hereinafter "") in the ramen business in the U.S. state of Hawaii.
In addition, the two companies have launched a joint project to revitalize their U.S. business, with a view to opening the first MENSHO Honolulu (tentative name) store in Hawaii in 2024.
Both companies have the mission of spreading Japanese food culture and spreading the appeal of Japanese food overseas. They see the collaboration between their sushi and ramen businesses, which are both popular overseas, as a golden opportunity to spread the appeal of Japanese food to the world. In addition, MENSHO offers "wagyu nigiri sushi" as a popular side dish overseas, and GENKI serves ramen at some of its stores, so by sharing the know-how of both companies, they hope to further improve customer satisfaction and create synergy effects.
MENSHO (Franchisor) and GENKI (Franchisee) signed a franchise agreement. Based on the franchise agreement, the overseas MENSHO brand will be operated in the state of Hawaii. In addition, by harmonizing the strengths of both companies, we will work to revitalize our U.S. business.
The first store, tentatively named MENSHO Honolulu, is expected to open in Hawaii in mid-2024.
*There are currently no plans to sell GENKI menu items.
MENSHO is well-known for serving high-end, high-quality ramen. In 2016, their first store in the US mainland was listed in the San Francisco Michelin Guide for the seventh consecutive year, and quickly became a famous restaurant with long lines. Since then, they have expanded their business within the US, as well as to Thailand, India, China, and Australia, and are focusing on spreading Japanese ramen culture.
Company name: MENSHO Co., Ltd.
Location: 1-3 Ichiyada-cho, Shinjuku-ku, Tokyo
Crescent Building 1st Floor
Representative Director: Tomoharu Shono
Founded: September 15, 2005
Founded: February 12, 2010
Business description: Ramen shop management, restaurant production,
Mail order business, school business
Company website:https://menya-shono.com/
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GENKI SUSHI Co., Ltd. opened in Hawaii in 1993 as a US subsidiary. It is a brand beloved by Hawaii locals that has been operating locally for 30 years. Through this new ramen business, we will strive to achieve GENKI SUSHI Group's goal of "spreading the appeal of Japanese food to the world."
Our company has grown with the aim of popularizing sushi, a traditional Japanese food culture, and operates three brands: "GENKI SUSHI" for its deliciousness and affordability, "UOBEI" for its ever-evolving fun, and "SENRYO" for its authenticity. We operate 185 sushi restaurants in Japan and 234 overseas*.
We would like to meet the wide-ranging needs for traditional food culture more than ever before.
*As of August 2023
Company name: GENKI SUSHI Co., Ltd.
Address: 2-1-5 Odori, Utsunomiya City, Tochigi Prefecture
Chairman and CEO: Masuo Fujio
Founded: December 12, 1968
Company Established: July 26, 1979
Business description: Management of conveyor belt sushi chain
Company website:https://www.genkisushi.co.jp/corporate/
GENKI SUSHI PR Office (Initial Co., Ltd.) Persons in charge: Yamamoto and Fujimoto
TEL：03-5572-6316FAX：03-5572-6065 MAIL: genkisushi_pr@vectorinc.co.jp